Cruelty free: i marchi di bellezza che non testano i prodotti sugli animali - RIAVW

Cruelty free: beauty brands that do not test products on animals

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Is it necessary to test beauty products on animals before putting them on the market? The answer is very simple: NO. And these cosmetic brands are proof of that.

Before you start thinking about whether this practice is right or wrong, it is good to clarify in the first instance that what is written below is not aimed at specific advertising, but rather it is a guide for all those people who love and respect animals, and therefore they are against experimenting with them, particularly in the world of cosmetics.
The question is highly controversial, since many scholars have considered it pros and cons laboratory tests, but the fact remains that the animal testing is not ethically lawful.

Video of Francesca Clerici

According to PETA, the largest organization for the animal welfare in the world, more than 100 million animals all over the planet they are used to test beauty products. Something that means to most of them mistreatment, torture and death. Something that, for this reason, is intolerable.
Excluding images that could hurt your sensitivity, it is no mystery what happens in the workshops dedicated to this practice. Just type on Google to see the terrible consequences of animal testing: rats, rabbits, guinea pigs, dogs, cats and many other living beings are subject to skin or eye irritation, poisoning or genetic damage.
Here's what PETA is saying:

“Mice and rats are forced to inhale toxic gases, dogs are forced to ingest pesticides and rabbits are rubbed with corrosive chemicals on their skin and eyes. Many of these tests are not even required by law and often produce inaccurate or erroneous results. "

 

The law prohibits testing… but is this really the case?

The law effectively banning animal testing went into effect in 2013, but with extensions and exceptions. At this moment, in the European Union, the sale and production of cosmetic products is prohibited on European soil (stay on this detail!) If they are first tested on animals.
But of course, the law is made, and so here's the trap. Although it is prohibited on European soil, it is not prohibited elsewhere. Indeed, 80% from countries outside the EU continues to experiment with animals, not having a law governing it.

This is the case of China, the largest European customer. This is where the trap lies: even if a cosmetic product cannot be tested in Europe, the brand can order a non-EU country to do it for them. In fact, Chinese authorities still require animal testing for exported foreign products. This means, in general terms, that if a European cosmetic brand is exported to China, it must be tested on animals before being marketed, even if that particular brand does not do so in Europe.

Therefore, it is easy now to wonder if the makeup or cream you used this morning was not tested on animals. Advertising may also indicate this, but this does not guarantee that the same brand will not encourage animal testing outside Europe.

 

How to know which cosmetic product is not tested on animals?

It is not always easy to distinguish which cosmetic products are tested on animals and which are not. Especially because the law does not oblige the company to specify it on the package: this is undoubtedly one of the most controversial exceptions and one of the most assiduous struggles of animal welfare associations, which ask for it to be made mandatory.

Fortunately, the Cruelty Free Foundation has designed a logo for brands that do not experiment on animals to put on the packaging of their products. If you see this black and white drawing (or similar) with the traces of a rabbit, it means that the product is cruelty free!

Cruelty free beauty products: here are the brands that DO NOT test on animals

On the PETA website it is possible to check which cosmetic brands do not actually practice animal testing. Only the companies that do not use ingredients of animal origin in their composition, who do not test on animals in Europe or any other country and who have signed the PETA Animal Safety Declaration or have submitted a document verifying that neither they nor their suppliers perform, require or pay for the experimental tests.

Some brands of cruelty-free cosmetics:

Fortunately, there are several brands animal cruelty-free, even if not all are easily available in physical stores, at least in Italy.
PETA has divided them into several categories: companies that sell vegan products, companies that are licensed to use the cruelty free logo, and companies affiliated with the organization. We have selected some of the most popular, but you can check out thefull list here. None of them have any animal compounds or tested them:

 

  • Afterglow Cosmetics
  • Anastasia Beverly Hills
  • Ancient Formulas
  • BareMinerals (Bare Escentuals)
  • Kat Von D Beauty
  • Inglot
  • LUSH Cosmetics
  • Marc Jacobs Beauty
  • Jeunesse Mountains
  • My Konjac Sponge
  • NYX Los Angeles Inc.
  • The Body Shop
  • Too Faced Cosmetics
  • Urban Decay
  • Smashbox Cosmetics
  • Tarte Cosmetics
  • Wet n WIld
  • W7 Cosmetics

Brands that experiment on animals

And here comes the disappointment, because in this list you will find some of the most famous brands. In fact, you've probably used a few. The following brands are listed by PETA and are companies that produce products tested on animals at some point in their development, as the organization explains on its website. In other words, they may not be tested in Europe, but they are in other countries to be able to market them, as we explained in the case of China.

You can consult them all in thePETA list.

It should be noted that there are brands that belong to the same company and whose products they are on both lists: those who test on animals and those who don't.

Sometimes it is simply due to lack of information, other times because we decide to look the other way. The fact is that the term of animal testing, in addition to its legal ban, has another stronger way of getting to the end: stop buying products whose brands abuse animals.

And now that you have this information, what are you going to do with it?

"From the first moment in love with poetry and literature, she enrolled in the Faculty of Modern Literature in Milan, where she became passionate about Philology. A lover of writing in all its forms, ..."
Federica Terragnoli

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