Fight against agropiracy, #NoFakeFood to defend the Made in Italy

ROME (ITALPRESS) - Re-launch the issues of quality, healthiness and sustainability of Italian productions together with the #NoFakeFood campaign: this is the goal of the web conference “#NoFakeFood. Stop agro-piracy: defense of made in Italy and agri-food heritage from counterfeiting and Italian sounding ", promoted by UniVerde Foundation, ASACERT - Assessment & Certification, Coldiretti with the patronage of the Customs and Monopoly Agency and with the partnership of Parmigiano Reggiano and Friendly Campaign. Media Partners: Askanews, Italpress, Radio Radicale, TeleAmbiente, Influgramer, SOS Terra Onlus. The event takes place in view of the 5th Week of Italian Cuisine in the World (23-29 November). "The campaign aims to fight agropiracy, I had the honor as Minister of Agriculture to invent this term, even then it was a delicate subject, that of many fake products with a fancy name, we were also fake famous brands such as Parmesan ", said Alfonso Pecoraro Scanio, president of the UniVerde Foundation," the goal of this initiative is to keep the defense against agropiracy high and to keep the quality of Italian products high, we aim to keep the actions we are carrying out, we must insist on the relaunch of Made in Italy, the European battle on traceability is in defense of the made in each country, we must stand up in Europe of the right of individual farmers to defend their identity ". Pecoraro Scanio recalled the importance of the work of the Customs Agency. "Only since the beginning of the year the agency has seized 10 thousand tons of goods, waste, drugs, appliances, fabrics, the Customs agency has the task of verifying the origins, the chemical characteristics of the goods seized, this happens thanks to a great technological effort up to the complex intelligence activity ", said Marcello Minenna, general director of the Customs and Monopoly Agency," half a million masks have been blocked and are in our warehouses and I also denounced the arrival of fake vaccines Covid 19, there is a great deal of work to be done to combat product counterfeiting ".
In the fight against fake food, the aspect of education is fundamental, as explained by Carlo Ferro, president of ICE: "For us, the aspect of the educational phenomenon is fundamental, it is a problem of lack of sensitivity on the part of all producers, a fact which requires important changes in consumer behavior, the consumer must be informed about the quality of the products and the distribution of original products must be facilitated. Then there is the issue of e-commerce channels: when we intervene in the agreements we always ask for a clause of commitment not to deal with products that are fake Italy ".
“Agri-food products are the great reference point also for what concerns the growth of exports - observes Ettore Prandini, president of Coldiretti -. The more we export real Italian food products, the more we avoid the production of counterfeit products and then value is created ”.
"As for all economic systems, the agri-food sector is also affected by illegal activities of various kinds, and in this sector the activity of organized crime is favored by poor social alarm, other profits, considerable opportunities for money laundering, all of this to damage to producers and jeopardizing the health of citizens ”, said General Giuseppe Magliocco, commander of the Rome Economy and Finance Protection Command, Guardia di Finanza.
Work also supported by the Scientific Committee of the Agromafie Observatory Foundation, led by Gian Carlo Caselli: "It is important to try to oversee all segments of the agri-food chain to ensure the quality of food and the protection of Made in Italy, the system against agri-food crimes currently in force is as old as the cucco, the regulatory system needs to be updated and brought up to date. We cannot think that our country can govern this sector with blunt weapons ”. Even television programs such as Striscia la Notizia deal with the phenomenon of agropiracy, with the correspondent Jimmy Ghione at the forefront: "We fought with Striscia la Notizia against agropiracy but the government still has to do a lot against counterfeiting of products. food, Parmesan is still around the world and this hurts the producers of the original one. We really need to do something more and we are there ”.
(ITALPRESS).

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